1. Ping An Insurance (China)
Ping An Insurance retains its position as the world’s most valuable insurance brand in 2025, with a brand value of USD 33.6 billion. Despite challenges in profitability, Ping An has maintained strong familiarity in China and continues to grow in life, health, and property & casualty insurance sectors. brandfinance.com+1en.wikipedia.org+1
2. Allianz (Germany)
Allianz ranks second globally with a brand value of USD 26.7 billion, marking a 9% increase from the previous year. The company’s diversified income streams and strong financial performance across all segments have contributed to its growth. brandfinance.com
3. AXA (France)
AXA has moved up to third place in 2025, surpassing China Life, with a brand value of USD 19.8 billion. The company’s strategic initiatives and market positioning have bolstered its valuation. reinsurancene.ws+3atlas-mag.net+3brandfinance.com+3
4. China Life Insurance (China)
China Life Insurance holds the fourth spot with a brand value of USD 18.3 billion. The company’s strong presence in the Chinese market continues to drive its valuation. atlas-mag.net
5. Generali (Italy)
Generali ranks fifth globally with a brand value of USD 17.0 billion. The company’s consistent performance and strategic initiatives have contributed to its position in the top five.
6. Allstate (United States)
Allstate’s brand value stands at USD 15.9 billion, securing its sixth position. The company’s strong market presence and customer satisfaction have been key factors in its growth. atlas-mag.net+1brandfinance.com+1
7. GEICO (United States)
GEICO follows closely with a brand value of USD 15.0 billion, ranking seventh. The company’s innovative marketing strategies and customer-centric approach have bolstered its position.
8. PICC (China)
The People’s Insurance Company of China (PICC) holds the eighth position with a brand value of USD 15.0 billion. PICC’s extensive network and comprehensive insurance offerings contribute to its strong market presence. atlas-mag.net
9. MetLife (United States)
MetLife’s brand value is USD 14.6 billion, placing it ninth globally. The company’s focus on innovation and customer satisfaction has been instrumental in maintaining its position. atlas-mag.net
10. Progressive (United States)
Progressive rounds out the top ten with a brand value of USD 14.2 billion. The company’s competitive pricing strategies and strong digital presence have contributed to its growth. atlas-mag.net
These companies exemplify the dynamic nature of the global insurance industry, showcasing how strategic initiatives, market positioning, and innovation drive success. Their continued growth and resilience underscore the importance of adaptability in an ever-evolving market.